Galway Volvo Ocean Race - Free Talks

How brands are using the Volvo Ocean Race to showcase products and services across the globe 

DATE: June 3, 2009

TIME: 12.45 pm

VENUE: Let's Do It Galway Hospitality Pavilion

Race Village

AUDIENCE: Marketing professionals + university students

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12.45 PM Welcome to the event by John Warehand, PR Director, Inmarsat
Introduction of speakers and agenda by Alex Gibson, Persuaders

Promotional DVD of the race footage to be played on loop as audience fills the room
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15 minutes

12.45- 13:00 HRS

Knut Frostad, CEO, Volvo Ocean Race Management
The commercial strategy behind the race.

Viewing some of the winning footage of legs 1-6
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15 minutes
13:00- 13.15 HRS

John Warehand, External Communications Manager, Inmarsat plc
Inmarsat - how the launch of its FleetBroadband service has changed the face of the 2008-09 Volvo Ocean Race - pioneering HDTV. Cameraman onboard each racing yacht. FleetBroadband has changed the face of sponsorship, marketing and broadcasting of international sailing sport for ever.

Winning footage of Leg 7
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15 minutes
13:15 - 13:30 HRS

Ola Rembe, VP Communications, Ericsson - Global marketing plan built around the race showcasing product/service. Strategy, Implementation, Evaluation of this strong commercial marketing vehicle for Ericsson.
15 minutes
13:30 - 13:45 HRS
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John Concannon Failte Ireland - why the Volvo Ocean Race

13:45 ....
Alex Gibson, the Persuaders to co-ordinate Questions from the audience. CLOSE and thank everyone for attending,